Marketing is a system, not an event

From:Chinese - detected▼To:English▼

Chinese to English translation


Small business marketing, love chase. Love the newly invented ways to make the phone ring. They love to think of marketing as a single event. But it is precisely this view of marketing, save the small businesses back. Their victims of the "marketing idea of the week" does not fully explore how to create and build a fully functioning, consistent performance, marketing system.

In this article I will outline the basic steps that any business can follow their own way to create their own marketing system. But first let us look at the word marketing in the context of the system. Small business owners have no problem thinking systems when it comes to that, accounting or hiring. When it comes to marketing, though, all bets are off. If they are waiting for their magic fairy dust fell the next great marketing innovation.

You see, a little more effective marketing, is to create and run an effective marketing system. Now, when I use the word system I mean several things. 1) system are described - you can not have a system or system in one step, unless you write it down. 2) The system is built on sound marketing principals and 3) How often do you measure innovation and improve the system.

Well, to the system building steps.

1) narrow, and determine the target market - small business owners love to say yes. "Of course, we can do." The next thing you know your target market is any person, they probably think that would be paid to them. You must commit to a narrow target market, you have to concentrate all their attention to service, market like no one dreamed of. Marketing may be a narrow focus - real estate lawyers - not law firms.

2) a core exploration and exchange of information, market - unless you can prove how your company is different, provide some unique, you will never compete on price. You must find a way to tell you that the new definition of a narrow target market why do you have something to offer them value. Your core message might be - we show how the real estate lawyer to obtain all the business they can handle - not: We help the law firm.

3) the development of various forms of permission based lead generation - No one likes to be sold to advertising is falling more and more numb ears and eyes. Your leadership power generation system must be built in several ways, such as public relations, referral marketing, strategic partnerships, and targeted advertising. Your leadership generation of information must be provided the reasons for the target market to know more. Forget about sales, research and how to build trust.

4) building leadership and customer reselling the conversion process - no amount of lead in the world will help your business, if you can not effectively serve the customer to open these clues. You must have a plan, map, what would you do, the phone rang, and when your sales call, when it's time to do more business with customers you already have. Most small businesses completely ignore this aspect of marketing activities, and this is the real success is marketing.

5) Create educational based marketing and presentation materials - forget the glossy sales brochure, use your marketing materials, to teach us how to use your company is different, how do you solve practical problems, how do you work, why you work, you believe that What, your marketing more successful. Your site must be from this point of view as well.

6) define the most important indicators of marketing success - the environment-oriented marketing objectives such things, appointments, sales, phones, promotion, display, reference and anything else you can think of is how to measure the sales for you one of the game, and how to keep score of the game. And games that everyone likes the only way to improve things is a measure of how well you are doing in the first place.

7) Create a marketing calendar and budget year, and stick to it - when you take the time and effort to think about steps 1-6 you need to submit your program to the marketing calendar, and then assign (or at least consider) the money will run your plan. Once you create a calendar it is more likely you will see the tasks assigned to the month such as "do" list. So instead of complaining, you should do more of the market, you just put your list of each item from scratch, and plan for the future. This is a surprisingly simple and effective device.

Dienstunfähigkeitsversicherung
Pflegetagegeldversicherung
Pflegeversicherung
Pflegezusatzversicherung
Sterbeversicherung
Dienstunfähigkeitsversicherung
Pflegetagegeldversicherung
Pflegetagegeld
Edgebrook Allstate insurance quote
Edgebrook Auto insurance
Edgebrook Auto insurance quote
Edgebrook cheap auto insurance
Edgebrook home insurance quote
Evanston Allstate insurance quote
Evanston Auto insurance
Evanston Auto insurance quote
Evanston cheap auto insurance
Evanston home insurance quote
Lincolnwood Allstate insurance quote
Lincolnwood Auto insurance
Lincolnwood Auto insurance quote
Lincolnwood cheap auto insurance
Lincolnwood home insurance quote
Morton Grove Allstate insurance quote
Morton Grove Auto insurance
Morton Grove Auto insurance quote
Morton Grove cheap auto insurance
Morton Grove home insurance quote
Niles Allstate insurance quote
Niles Auto insurance
Niles Auto insurance quote
Niles cheap auto insurance
Niles home insurance quote
Park Ridge Allstate insurance quote
Park Ridge Auto insurance
Park Ridge Auto insurance quote
Park Ridge cheap auto insurance
Park Ridge home insurance quote
Skokie Allstate insurance quote
Skokie Auto insurance
Skokie Auto insurance quote
Skokie cheap auto insurance
Skokie home insurance quote
Green Business Marketing
Green Certification
Green Consulting
Green Marketing
Green Marketing Services
Green Web Design
Green Web Development
corporate sustainability
promotiecodes
promotiecode unibet
sunweb actiecode
promotiecode
metjelaptoponline
promotiecode
888 promotion code
promotion code 888.com
actiecode inshared
inshared actiecode
dog portraits
dog portrait
dog paintings
dog painting
dog portrait artists
portraits of dogs
dog oil painting
Dienstunfähigkeitsversicherung
Pflegetagegeldversicherung
Pflegeversicherung
Pflegezusatzversicherung
Sterbeversicherung
Dienstunfähigkeitsversicherung
Pflegetagegeldversicherung
Pflegetagegeld
Edgebrook Allstate insurance quote
Edgebrook Auto insurance
Edgebrook Auto insurance quote
Edgebrook cheap auto insurance
Edgebrook home insurance quote
Evanston Allstate insurance quote
Evanston Auto insurance
Evanston Auto insurance quote
Evanston cheap auto insurance
Evanston home insurance quote
Lincolnwood Allstate insurance quote
Lincolnwood Auto insurance
Lincolnwood Auto insurance quote
Lincolnwood cheap auto insurance
Lincolnwood home insurance quote
Morton Grove Allstate insurance quote
Morton Grove Auto insurance
Morton Grove Auto insurance quote
Morton Grove cheap auto insurance
Morton Grove home insurance quote
Niles Allstate insurance quote
Niles Auto insurance
Niles Auto insurance quote
Niles cheap auto insurance
Niles home insurance quote
Park Ridge Allstate insurance quote
Park Ridge Auto insurance
Park Ridge Auto insurance quote
Park Ridge cheap auto insurance
Park Ridge home insurance quote
Skokie Allstate insurance quote
Skokie Auto insurance
Skokie Auto insurance quote
Skokie cheap auto insurance
Skokie home insurance quote
Green Business Marketing
Green Certification
Green Consulting
Green Marketing
Green Marketing Services
Green Web Design
Green Web Development
corporate sustainability
promotiecodes
promotiecode unibet
sunweb actiecode
promotiecode
metjelaptoponline
promotiecode
888 promotion code
promotion code 888.com
actiecode inshared
inshared actiecode
dog portraits
dog portrait
dog paintings
dog painting
dog portrait artists
portraits of dogs
dog oil painting
Dienstunfähigkeitsversicherung
Pflegetagegeldversicherung
Pflegeversicherung
Pflegezusatzversicherung
Sterbeversicherung
Dienstunfähigkeitsversicherung
Pflegetagegeldversicherung
Pflegetagegeld
Edgebrook Allstate insurance quote
Edgebrook Auto insurance
Edgebrook Auto insurance quote
Edgebrook cheap auto insurance
Edgebrook home insurance quote
Evanston Allstate insurance quote
Evanston Auto insurance
Evanston Auto insurance quote
Evanston cheap auto insurance
Evanston home insurance quote
Lincolnwood Allstate insurance quote
Lincolnwood Auto insurance
Lincolnwood Auto insurance quote
Lincolnwood cheap auto insurance
Lincolnwood home insurance quote
Morton Grove Allstate insurance quote
Morton Grove Auto insurance
Morton Grove Auto insurance quote
Morton Grove cheap auto insurance
Morton Grove home insurance quote
Niles Allstate insurance quote
Niles Auto insurance
Niles Auto insurance quote
Niles cheap auto insurance
Niles home insurance quote
Park Ridge Allstate insurance quote
Park Ridge Auto insurance
Park Ridge Auto insurance quote
Park Ridge cheap auto insurance
Park Ridge home insurance quote
Skokie Allstate insurance quote
Skokie Auto insurance
Skokie Auto insurance quote
Skokie cheap auto insurance
Skokie home insurance quote
Green Business Marketing
Green Certification
Green Consulting
Green Marketing
Green Marketing Services
Green Web Design
Green Web Development
corporate sustainability
promotiecodes
promotiecode unibet
sunweb actiecode
promotiecode
metjelaptoponline
promotiecode
888 promotion code
promotion code 888.com
actiecode inshared
inshared actiecode
dog portraits
dog portrait
dog paintings
dog painting
dog portrait artists
portraits of dogs
dog oil painting
portraits of dogs
dog oil painting