From:Chinese - detected▼To:English▼
Chinese to English translation
Small business marketing, love chase. Love the newly invented ways to make the phone ring. They love to think of marketing as a single event. But it is precisely this view of marketing, save the small businesses back. Their victims of the "marketing idea of the week" does not fully explore how to create and build a fully functioning, consistent performance, marketing system.
In this article I will outline the basic steps that any business can follow their own way to create their own marketing system. But first let us look at the word marketing in the context of the system. Small business owners have no problem thinking systems when it comes to that, accounting or hiring. When it comes to marketing, though, all bets are off. If they are waiting for their magic fairy dust fell the next great marketing innovation.
You see, a little more effective marketing, is to create and run an effective marketing system. Now, when I use the word system I mean several things. 1) system are described - you can not have a system or system in one step, unless you write it down. 2) The system is built on sound marketing principals and 3) How often do you measure innovation and improve the system.
Well, to the system building steps.
1) narrow, and determine the target market - small business owners love to say yes. "Of course, we can do." The next thing you know your target market is any person, they probably think that would be paid to them. You must commit to a narrow target market, you have to concentrate all their attention to service, market like no one dreamed of. Marketing may be a narrow focus - real estate lawyers - not law firms.
2) a core exploration and exchange of information, market - unless you can prove how your company is different, provide some unique, you will never compete on price. You must find a way to tell you that the new definition of a narrow target market why do you have something to offer them value. Your core message might be - we show how the real estate lawyer to obtain all the business they can handle - not: We help the law firm.
3) the development of various forms of permission based lead generation - No one likes to be sold to advertising is falling more and more numb ears and eyes. Your leadership power generation system must be built in several ways, such as public relations, referral marketing, strategic partnerships, and targeted advertising. Your leadership generation of information must be provided the reasons for the target market to know more. Forget about sales, research and how to build trust.
4) building leadership and customer reselling the conversion process - no amount of lead in the world will help your business, if you can not effectively serve the customer to open these clues. You must have a plan, map, what would you do, the phone rang, and when your sales call, when it's time to do more business with customers you already have. Most small businesses completely ignore this aspect of marketing activities, and this is the real success is marketing.
5) Create educational based marketing and presentation materials - forget the glossy sales brochure, use your marketing materials, to teach us how to use your company is different, how do you solve practical problems, how do you work, why you work, you believe that What, your marketing more successful. Your site must be from this point of view as well.
6) define the most important indicators of marketing success - the environment-oriented marketing objectives such things, appointments, sales, phones, promotion, display, reference and anything else you can think of is how to measure the sales for you one of the game, and how to keep score of the game. And games that everyone likes the only way to improve things is a measure of how well you are doing in the first place.
7) Create a marketing calendar and budget year, and stick to it - when you take the time and effort to think about steps 1-6 you need to submit your program to the marketing calendar, and then assign (or at least consider) the money will run your plan. Once you create a calendar it is more likely you will see the tasks assigned to the month such as "do" list. So instead of complaining, you should do more of the market, you just put your list of each item from scratch, and plan for the future. This is a surprisingly simple and effective device.
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